Internet Marketing Terms

Now you may very well be familiar with all of the Internet marketing terms, especially if you have a business background, since many might be similar. But for an old girl like me, even the words are new territory.

For example:
- a bump is when you're bumped up to another category, such as a two for one offer. I think I get those offers whenever I say no to one I can't afford. (Or am I mixing this with another term?)

- an upsell is when a marketer offers you something related to go with your purchase. Like when they ask me if I'd like a donut with my coffee (and many times this works, especially if I'm having a sugar craving).

- a cross sell is when you're asked something like "would you like dessert with your meal". Now correct me if I'm wrong, but a cross sell and an upsell sound like the same thing to me. Can someone please enlighten me on the difference between the two?

Comments

New Year, How Are You Doing?

I've got a good feeling about this year. I'm finally getting it as far as understanding affiliate marketing. People have told me before that it isn't that difficult, but I think something needs to click and it finally has. I'm still doing a lot of offline workshops for the local community centre and have also started renting my own venue to present them. I've done two so far. The first one I allowed people to pay at the door. Big mistake. They registered, but then sent me an email at the last minute saying they couldn't come. So after I paid for the location, I was in the hole. The second one I did, I finally got smart and put a Paypal registration on my website. So much easier, not to mention nice to get the Paypal notification that I had made a sale. Ended up with three times as many paying attendees and they paid $5 more each than the first group. Lest you think I made a fortune, my first workshop only had two payees, but it sounds better to say three t...

Our Mastermind Progress

I mentioned in the last post that I was going to be involved in a mastermind group to help promote one another. So far we have met once on Skype and twice on a teleseminar. These are my observations so far: Our Skype meeting was a lot of fun, but didn't accomplish much. I don't use Skype often and the others did only for one on one text chats. When the first two members got on Skype, it was fine, we could see and hear one another well. As soon as someone else entered the call, the video capability was lost. Once four of us were on (member number five couldn't attend that day) it was hard to hear properly. There was a lot of phone interference and we kept getting dropped from having a group call. We finally gave up and called it a day. The next two sessions we've used a teleseminar service. I have a free trial for InstantTeleseminars so we used that. The advantage here over freeconferencecalling.com is that there were local phone numbers for the American members of our...

Feeling Unmotivated?

This time of year can be hard for a lot of people. Too much rain, not warm enough, not enough sun. At least in my part of Canada, that's the case. So I created a quick little podcast about what we can do when we feel unmotivated. I'd love to hear your thoughts. Carol My New Podcast!

Learning Internet Marketing

Search This Blog