Learning Internet Marketing

I'm presenting a full day workshop at the local community centre in a few days. My topic - Start an Internet Home Business For Under $100. With more than a dozen ways to make money on the Internet, this will be a brief introduction of all the possibilities that exist online. There is no way I can cover too much in depth - but I hope to inspire people to try. Who am I to be telling anyone anything? Well, in the past few years I have learned more than I realize. I created a mindmap with six main topic areas - finding a niche, what you need to get started, monetizing, places to sell, getting traffic, and other possible options such as video and audio. Mindmapping was an easy way for me to see all the different things I could talk about. The hardest part is narrowing it down to what can be consumed in one day without causing information overload. In the past, when I've presented workshops on topics like eBay, the only negative comments I've ever had are always about too muc

Here's another tip from NAMS, this time about the four types of products you can sell online and the different ways you can package them. Four Product Types: Consumables – such as memberships or regular calls. Things that people can repurchase time and time again.                                                                                  Collectibles – e.g. collection of computer guides. Buyers will often buy similar products or services to add to their collections.                                                                                                          Toll Booth - necessary training, tools or information needed for what your customer wants to do.            Back end - add-ons of higher priced products. Have different packages with various levels of quality. Make the highest quality package so beneficial in comparison that people choose it most of the time. Start by listing all of the possible things that could be included in a package. This would

Here are some NAMS tips I picked up to help with productivity: Plan your day the night before.  Don’t look at your email until you’ve done your most important task (this is a hard one to follow). Use the first hour of each day to help you monetize and grow your business - even before you do your work for a client. Prioritize your to-do list and get rid of unnecessary tasks. Outsource as much as you can.  Failure is good. If you are afraid of failure, then you are also afraid of success. Fail often and fast, then you learn what works and what doesn’t. Launch, learn from it, improve, and relaunch. Now get out there and start taking risks. For example, I created a guide for grandparents and spent months trying to make it just right. I finally got fed up and put it up on Lulu just so I could say I did something. Did it sell? Not really, but now I can add to it for a 2nd edition and try selling somewhere else. You don't know if you don't try.

If you are like me, you've heard the advise to create short reports and sell or give them away. But how do you know when to give it away and when to sell it? That was one of the questions asked at NAMS and I appreciated the following answer: If you are pre-selling for a service or a physical product, then the report should be free. For example, if your niche is barbeques, write a short report with quick recipes for the barbeque and give it away with your affiliate links in it. But if your market are information product buyers, then create an informative report and sell it for a low price point (under $30). This is because your market are already proven buyers. By keeping the price point low, these people will make impulse purchases. The result - you are building a list of buyers. Another great tip, courtesy of Lynn Terry . Now doesn't that sound easy?