Skip to main content

When To Sell And When To Give Away

If you are like me, you've heard the advise to create short reports and sell or give them away. But how do you know when to give it away and when to sell it? That was one of the questions asked at NAMS and I appreciated the following answer:

If you are pre-selling for a service or a physical product, then the report should be free. For example, if your niche is barbeques, write a short report with quick recipes for the barbeque and give it away with your affiliate links in it. But if your market are information product buyers, then create an informative report and sell it for a low price point (under $30). This is because your market are already proven buyers. By keeping the price point low, these people will make impulse purchases. The result - you are building a list of buyers.

Another great tip, courtesy of Lynn Terry. Now doesn't that sound easy?

Comments

Popular posts from this blog

New Year, How Are You Doing?

I've got a good feeling about this year. I'm finally getting it as far as understanding affiliate marketing. People have told me before that it isn't that difficult, but I think something needs to click and it finally has. I'm still doing a lot of offline workshops for the local community centre and have also started renting my own venue to present them. I've done two so far. The first one I allowed people to pay at the door. Big mistake. They registered, but then sent me an email at the last minute saying they couldn't come. So after I paid for the location, I was in the hole. The second one I did, I finally got smart and put a Paypal registration on my website. So much easier, not to mention nice to get the Paypal notification that I had made a sale. Ended up with three times as many paying attendees and they paid $5 more each than the first group. Lest you think I made a fortune, my first workshop only had two payees, but it sounds better to say three t...

Our Mastermind Progress

I mentioned in the last post that I was going to be involved in a mastermind group to help promote one another. So far we have met once on Skype and twice on a teleseminar. These are my observations so far: Our Skype meeting was a lot of fun, but didn't accomplish much. I don't use Skype often and the others did only for one on one text chats. When the first two members got on Skype, it was fine, we could see and hear one another well. As soon as someone else entered the call, the video capability was lost. Once four of us were on (member number five couldn't attend that day) it was hard to hear properly. There was a lot of phone interference and we kept getting dropped from having a group call. We finally gave up and called it a day. The next two sessions we've used a teleseminar service. I have a free trial for InstantTeleseminars so we used that. The advantage here over freeconferencecalling.com is that there were local phone numbers for the American members of our...

Opt-in Forms

I spent today creating opt-in forms for each of my blogs. Mind you, other than this one on blogger, which is so easy to install, I have no idea what to do next. My other blogs are in Wordpress and have to be copied into the HTML code. For a non-techie like me, that is a big deal. Update: With the newer versions of Wordpress and the use of widgets with most themes, adding an opt-in form is now as easy as on a Blogger blog. I went to Aweber and created my form, copied the code that's produced and pasted it into my HTML widget. And I even sound like a techie, don't I? Until next time, Carol