Learning Internet Marketing

I've been working on an info product for the last quite a while and I finally finished it. There is still more I need to do, but I felt that after such a long time, I needed to do something to move it forward. So I went to Lulu. For those of you who don't know, Lulu allows you to self-publish, either physical books or digital ones, and sell them on the site. My guide, at least initially, is just being sold as a digital product. I do have to share my earnings with Lulu, but they get a lot more traffic than I do. And I wanted to see what the feedback was. Publishing on Lulu was very simple. It was a matter of uploading my pdf file to their site, uploading a cover graphic (or use one of theirs), and writing a little blurb about the contents. Then set your price and you're done. Right away, the system shows you how much you pay Lulu per sale. I played with the price a little and then clicked 'finish'. If I decide to update the edition later, or make it a hardcover, ...

It seems every time I turn around these days, there's a seminar or workshop I would love to attend. I know how helpful and motivational they can be. You can always learn at least one thing if you pay attention. Plus, the other marketers you meet are worth the price of admission. Okay, we know how beneficial it is to attend a live event. But unless you're my rich uncle (and I didn't know I had one, so please contact me) you can't afford to get to them too often. I would love to have gone to Willie Crawford's birthday bash, and the price to get in was more than reasonable. So why didn't I? Because by the time I factored in airfare and hotel, the price was out of reach. So one solution is to keep your eyes open to events that come to your locality or a bigger city not far from you. And if you can't afford the entrance fee, offer to help in exchange for attendance. I did that for a two day workshop, and all I had to do was give handouts to everyone throughout th...

Now you may very well be familiar with all of the Internet marketing terms, especially if you have a business background, since many might be similar. But for an old girl like me, even the words are new territory. For example: - a bump is when you're bumped up to another category, such as a two for one offer. I think I get those offers whenever I say no to one I can't afford. (Or am I mixing this with another term?) - an upsell is when a marketer offers you something related to go with your purchase. Like when they ask me if I'd like a donut with my coffee (and many times this works, especially if I'm having a sugar craving). - a cross sell is when you're asked something like "would you like dessert with your meal". Now correct me if I'm wrong, but a cross sell and an upsell sound like the same thing to me. Can someone please enlighten me on the difference between the two?